Monday, June 23, 2014

Is Google Getting into Insurance?

Google commands the world of internet information. So what about taking a position in the insurance industry? It may be in the cards for Google. Studies show that in less than six years ore than 75% of insurance quotes will be attained online. The insurance industry is one of the top players in Google Adwords spending over $4 billion dollars per year in online advertising. Learn more about Google's future plans in insurance.
So far, Google has managed to capitalize on this information through keyword advertising through AdWords. A glance at the keyword advertising data shows that insurance and other financial services are the top spenders, with a combined annual spend of $4 billion according to Google AdWords and Wordstream statistics. The absolute greatest vertical in Google’s AdWords revenue is auto insurance, where State Farm, Progressive and GEICO alone accounted for $110 million in keyword advertising revenue.

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