Friday, March 27, 2015

2015 Palm Beach International Boat Show

If you're looking for something fun to do this weekend, then head down to Flagler Drive in West Palm Beach for The Palm Beach International Boat Show. This weekend marks the 30th anniversary of the show and is expected to bring in more than 1000 boats and multi-million dollar yachts from around the world.

Show goers can walk alongside more than $1.2 billion in mega yachts at downtown West Palm Beach. While the most expensive yachts require an appointment with an agent to board, many of the other boats are boardable, and just about every yacht, boat, and dinghy is for sale.

This year is expected to the biggest year yet for the Palm Beach International Boat Show as a $375 million waterway development is underway in nearby Riviera Beach. The new Riviera Beach Marina will be built in phases over the next ten years. Along with ample docking slips, the marina - across the intercoastal from popular Peanut Island - will feature restaurants, retail shops, a promenade and over 400 residences.

Even if you're not looking to buy a boat this weekend, there's still tons to do down at the show. Boat show vendors have decked out their booths selling everything and anything aquatic.

The Palm Beach International Boat Show runs through Sunday and is expected to bring out more than 40,000 people during its four days. After buying a boat at the show, talk to local Lantana Insurance Agency B & B Insurance to discover your best boat insurance coverage.

Tuesday, March 10, 2015

How To Reach Millennials With Your Insurance Policy

Wake up Millennials. You may be young, but you're not that young. According to a recent Gallup poll, Millennials are the most likely group of customers to be actively disengaged with their insurance provider. This poses a huge challenge for insurance companies as Millennials are the largest generation group and hold the most spending power for coming years. If insurance companies fail to engage with Millennials, they not only risk losing a high-paying customer, but one that will stay with their insurance company for a long time.

The Millennial generation includes anyone born from 1980 - 1996. Though Millennials are classified as one of the hardest to reach generations, they're one of the most loyal. When a Millennial is engaged, they are likely to buy a wider variety of products, are less sensitive toward pricing, stay with the company longer and likely to recommend the insurance company to others.

To properly reach this distant generation, insurance companies must learn the fine art of building relationships. According to Gallup, there are seven key tactics insurance companies must use to engage with Millennials:
  • Offer family incentives
  • Offer specialized services
  • Ensure information security
  • Make it easy to make coverage changes online
  • Give them honest answers to the questions they seek
  • Equip them with what they need through multiple channels
  • Make it user interfaces easy to use and understand
It's not too late to reach this generation. Many Millennials are just now reaching adulthood where their real spending potential will come to play. Show Millennials how you can make their life easier by purchasing an insurance policy and you will most likely have a loyal customer for life.

If you're currently on the market for an insurance company CLICK HERE to request your free quotes - no strings attached. We are a private company based in Lantana, Florida. Our insurance professionals are always there to listen to you and understand your needs.